Point-of-Sale Tobacco Marketing

Point-of Sale Tobacco Exposure and Receptivity (POSTER) Project

Marketing tactics at stores that sell tobacco products – known as the “point-of-sale” – target people that live in lower income neighborhoods and racial and ethnic minorities. These tactics may contribute to higher rates of cancer, heart disease, and other tobacco-related health problems among certain subgroups of smokers. There is very little data about the ways in which point-of-sale marketing affects a person's use of tobacco products. This project gathered data via GPS-technology in mobile devices about individuals’ exposure to point-of-sale marketing as they move through their daily activities, as well as the ways in which long-term exposure to marketing affects tobacco use over time.