Improving the Effectiveness of Internet Quit Smoking Programs

Improving Adherence to Web-Based Smoking Cessation Programs: A Social Network Approach

Previous research has shown that people who get involved in an online community as part of an Internet quit smoking program are more likely to return to the website and use more of the information and tools that are available. Research has also shown that making nicotine replacement therapy (NRT) available free of charge can encourage smokers to make more quit attempts. 

This study is testing whether a social network intervention – alone and in combination with free NRT – can encourage smokers to use a quit smoking website for a longer period of time and whether continued use of a website results in better quit rates.