Building a Young Adult Mobile App

Qualitative Feedback from Smokers Regarding Mobile Interventions for Smoking Cessation: Online Focus Groups

Young adult smokers are traditionally difficult to reach and engage with quit smoking programs and messages. To inform our work in developing a mobile app specifically designed for young adult smokers, we conducted a series of in depth interviews. Young adult current and former smokers were recruited via Tumblr to understand how they use their mobile phone, how they learn about various mobile apps, and to gather initial feedback about a prototype quit smoking mobile app designed for young adults. Our findings have helped to shape the development of a mobile intervention that draws on social media to reach and engage young adults, and has guided our development of a text message intervention developed by and for young adults.